I used to tell people to learn to code if they wanted to build great websites. Now? I tell them to learn Framer. In 2026, Framer’s AI capabilities have matured from a gimmick into a legitimate workflow powerhouse.
It’s not just about generating a landing page from a prompt (though it does that beautifully). It’s about the iteration. You can highlight a section that feels “off” and ask the AI to “make this punchier” or “optimize this copy for SEO.” It’s like having a junior designer sitting next to you who never gets tired.
Framer sites are blazing fast. Google’s Core Web Vitals love them. A faster site means better rankings, which means more organic traffic for your ads.
But and a big but – Don’t let the AI do 100% of the work. Use it to generate the structure, then use your human eye to refine the typography and spacing. That “human touch” is what separates a generic template from a brand experience.